How many days can we live without checking an email? This question has created a lot of buzz about the use of email. With every day technological advances, email marketing has emerged as one of the most effective components of good digital marketing strategy. Although email is a low cost method of communication and it can be controlled in-house, but direct marketing email should be known as any other tool - commercially. This means that proper research regarding proper email data and effective language plays an important role in the target market in the internet marketing campaign.